This holiday season, Wrappr partnered with Galleria Edina to create a sustainable gift wrapping collaboration that elevates the in-store gifting experience. Galleria selected three designs from our archive of artwork to have printed on furoshiki wraps to be gifted to customers and event attendees.

United by a shared appreciation for artistry, thoughtful design, and responsible luxury, this collaboration introduces reusable furoshiki gift wrap as a refined alternative to traditional, disposable packaging. Together, WRAPPR and Galleria reimagine holiday gifting — transforming wrapping into an intentional, beautiful moment that reflects both craftsmanship and care for the planet.

We had the opportunity to interview Galleria about their brand, the project with WRAPPR and sustainable gifting this holiday season. Read the interview below.

WRAPPR: Can you share a bit about Galleria and its vision for offering a curated, elevated shopping experience?

GALLERIA: Galleria Edina is home to a thoughtfully curated mix of local boutiques, national brands, and exceptional dining — all designed to create a truly elevated shopping experience. Our vision is to offer guests more than a place to shop; it’s a place to be inspired, to connect, and to discover something new with every visit. Every detail, from our architecture to our seasonal activations, is chosen to make Galleria feel refined, personal, and memorable.

W: What inspired your team to collaborate with WRAPPR on this initiative?

G: We were drawn to WRAPPR’s beautiful fusion of art, sustainability, and creativity. Your reusable wrapping cloths not only make gifting more sustainable but also transform every package into a piece of art. This partnership aligns perfectly with our values, from thoughtful design and craftsmanship to care for the environment. And we are able to offer something so unexpected and delightful for our guests this holiday season.

W: What goals did you hope to achieve through this project — such as enhancing the guest experience, promoting sustainability, or elevating holiday gifting?

G: Our goal was to create a moment of joy and inspiration for Galleria Edina guests this holiday season— to make our giveaway Fashionably Festive. WRAPPR’s products feel both luxurious and meaningful. By partnering with WRAPPR, we’re able to promote sustainable practices while enhancing the holiday experience with a touch of artistry. It’s our way of celebrating the season of giving in a way that’s both beautiful and responsible.

W: What elements or values were most important for you to express through the artwork or materials?

G: We wanted the design to reflect Galleria’s spirit — both refined and creative. These WRAPPR designs not only evoke warmth, connection, and artistry, they mirror the feeling we create throughout Galleria during the holidays. Sustainability, quality, and aesthetic excellence were all key considerations.

W: How would you describe the collaboration process with the WRAPPR team — from design development to execution?

G: This collaboration has been seamless and inspiring. Together, we were able to create something that not only reflects both of our brands but also adds beauty to the holiday and a sustainable alternative for our guests.

W: What stood out to you about working with a brand that merges art, sustainability, and luxury design?

G: WRAPPR’s brought everything we asked for together so effortlessly. Their products demonstrate that sustainability and luxury are not opposites, that they can coexist beautifully. This balance of fashion and intention is exactly what Galleria Edina works to achieve, so it made our partnership natural and exciting.

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