We are excited to share a redesigned logo and word mark for our brand, WRAPPR. Read a letter from our founder, Brittany, about our new look below. 

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When I started this brand six years ago, I thought of it as an experiment. The branding elements came together organically while I was building the website. I created the original word mark myself and didn't have much feeling behind it. I just thought 'this will do for now'. 

'For now' went on for six years.

Now we are starting 2026 with a lot more intention and feeling behind this brand. From 2019 until now has been a brand experiment during a very tumultuous and chaotic time period. The experiment is over now and the dust of the last six years is feeling more settled. We are now clearer than ever on what our product is, who our customers are and where to meet them. WRAPPR is still a sustainable gift wrap brand inspired by Japanese furoshiki, but we are now more focused than ever on luxury when it comes to product quality, artwork and partnerships.   

Our mission remains the same as it did on day one - to eliminate the waste from gift wrap and to support real artists. 

Our new logo has been designed to honor the Japanese heritage of furoshiki which is at the heart of WRAPPR while signaling a new focus on luxury. The square shape of the logo reflects the square shape of a furoshiki wrap and the whitespace in the centre represents the gift or object about to be wrapped. The gift is rotated forty-five degrees, which is the first step when wrapping a gift with furoshiki. 

With two lines criss-crossing each other diagonally, what is left is four W's for 'WRAPPR'. 

We are excited to enter this new year - and new era for WRAPPR - with more intention and clarity. With the presence of AI, our mission has more weight than ever. We're dedicated to partnering with independent artists and continuing to commission human-generated artwork for our products. If you are an artist, you can submit your application to collaborate with WRAPPR here.

We are committed to creating sustainable and luxurious fabric gift wrap products that have longevity, being reused and passed on through a network of friends and family. Always treasured and never abandoned.