We’re thrilled to highlight a genuinely inspired partnership: between Fifty Flowers, the trailblazing floral company, and Wrappr, the eco-gift-wrap brand redefining circular design packaging.

For this collaboration, Wrappr commissioned artist Essery Waller to create a bespoke design for a branded fabric ribbon that echoes both the elegance of floral gifting and the beauty of circular design.

The color palette was selected to complement floral arrangements across every season and occasion—so the piece doesn’t feel dated when the flowers fade.

The ribbon is reversible, offering two sides of display for the Fifty Flowers branding: a clever way to amplify versatility and usage.

Perhaps most importantly, this isn’t disposable packaging. This is a “keepable piece” that lives on—whether styled as a gift wrap, a scarf, or an accent piece—promoting circularity and reducing waste.

In the floral industry, packaging often ends up in the trash. With this collaboration Fifty Flowers takes its flower gift-experience to the next level, providing an everlasting floral packaging that creates lasting impact.

Wrappr furthers its mission of eliminating single-use waste by showing how brands can practicalize “reuse” in a real gift-moment. The floral industry as a whole gets a case study: beauty and sustainability are not opposites—they CAN be integrated.

This collaboration is not just a one-off design exercise. It sets a precedent: brands can think beyond the moment of gifting. They can embed lifecycle thinking. They can ask: How can my packaging leave a legacy, not a footprint? Wrappr emphasizes that “the future of gift wrap is fabric… easy-to-use, convenient, and made to last through a lifetime of celebrations and traditions.”