Who are you and how did you start making art? Why do you make art?
Hi, I’m Kelsey! Edmonton born and raised, I am a creative to the core. Always a project on the go whether it's a 3 layer cake or a new website for our community. I gotta have my hands in something.
I earned my bachelor of design and have since dabbled in agency work and retail merchandising/display, while always keeping at my freelance business. Since becoming a mom my creative business has been my focus. It’s fun and flexible and a great outlet for me and my sanity. Ha.
My recent shift into surface pattern design has opened my eyes to a world of licensing and I’m just gaining momentum collaborating with wonderful clients. Feeling more like an artist and less like a designer and it is liberating! Creating work that comes from my heart.
What do you do to get into your creative zone?
My creative studio is in our home. We have two kids so dropping them off at school, coming home, pouring myself a fresh coffee and turning up my music always gets the juices flowing. I honestly love a monday morning and the possibilities of the week ahead.
What is your inspiration? Or how has your personal experience influenced your creativity?
Having two kids means our life can be mundane and repetitive. But I chose to see the beauty and charm in this lifestyle. Simple pleasures - ice cream, dandelions, pickles, sidewalk shadows, scribbles and messes. There is joy and beauty everywhere. Creative living is an attitude and a way of life.
What is your most important artists’ tool, the one thing you couldn’t imagine creating without?
A fresh sharpie.
How has your practice changed over the past 2 years?
Moving away from client work and focusing on my own artwork has been the best mindset change. I invested in a couple of online courses and it's opened my mind to new possibilities. I am so happy creating and developing my personal signature style. Working in my bright colours and wonky shapes. I love my job.
What is your dream creative project or dream team collaboration?
I’d love to work in fashion and apparel. Lucy and Yak is on the top of my list! Bright expressive clothing. Inclusive and pro-planet. Love.
Who are your biggest influences (art, music, film, socials, activism etc)?
I feel so lucky to be part of a community of artists (in Edmonton and online). I have cool friends doing really cool things. They push me and inspire me every day. Plus my kids keep me on my toes, outside in nature and active. Keeping the kids happy and maintaining a positive household is what’s keeping me rolling right now.
What is the role of an artist in society?
Happiness! A smile, a burst of energy, a renewed perspective. A creative solution!
Do you have any tips or practices to share with people who are making the lifestyle shift towards zero-waste and sustainable practices?
Bento-box lunch boxes, using the library, and thrift shopping are my top three fave sustainable practices.
What is the highlight of collaborating with Wrappr for you?
Creative freedom! The team has been supportive and enthusiastic about my vision. A treat to work with!
What is your favourite way to use a Wrappr? Bonus points for originality!
Honestly I’m gonna go basic and say a scarf! I’ve always got a scarf tied around my neck and I cannot wait to experiment with the different sizes Wrappr offers. Wrapping a gift in a Wrappr is the ultimate bonus in gift giving. So excited to share the love.