Wrapping gifts has always been a part of my life. As the youngest in a family of three kids, gift wrapping was a somewhat easy, low stakes chore that I could take on for the family. And I did, the only gifts that I didn't wrap in our house were the ones that were for me. 

I got pretty good at it over the years and as much I love wrapping gifts with paper and  ribbon, I always thought that there must be some less wasteful alternative for wrapping paper. I have lots of memories from Christmas mornings as a child, watching my dad fill garbage bags full of wrapping paper and just thinking that there must be some other option.

Meanwhile, my mom is a quilter, and the place in the house that I could hide and wrap gifts for the family was in her quilting space. So my childhood is filled with memories of wrapping gifts and being surrounded by fabric and sewing machines. Without realizing it, those moments planted the seeds for what would come later.

Fast forward twenty years or so and I had pursued the digital world that was the marker of my generation. I studied communications in university and then went on to study coding in the pursuit of learning how to make websites. I worked for a digital agency for a few years doing exactly what I had set out to do before starting a family in 2019. 

I had always wanted to have my own business and becoming a mother was what pushed me to pursue it seriously. I wanted to have ownership of my own time and flexibility with working hours around my new family life. 

After our first baby was born, the thoughts of waste from gift wrap all came back to my mind after we received generous baby gifts from friends and family. At the same time, some furoshiki wraps landed in my lap after my brother and his partner had returned from travelling in Japan. They were such a simple and beautiful solution for gift wrap, and a perfect canvas for artwork. 

Suddenly, the solution the waste problem of gift wrapping that I had been aware of for so long was right in front of me. I got to work creating a new brand and website. I leveraged the photography talents of my partner, Dave, and we launched the website for WRAPPR in late October of 2019. 

Years later, our family business continues to grow through collaborations with independent artists and bespoke project for brands. Our mission has been consistent throughout this journey:

to eliminate the waste created by gifting and to support independent artists

Honouring the origins of furoshiki is central to everything we do. We are committed to collaborating with Japanese artists and brands whenever possible, always acknowledging the tradition that inspired Wrappr from the beginning.

All of our products are designed to be reused, regifted, and treasured, transforming gifting into a more meaningful, sustainable experience. We hope that all of our products enjoy a long, purposeful life, and that the circular design of fabric gift wrapping becomes widely embraced, making disposable wrapping paper a thing of the past.